Inbound leadsare prospects who initiates the first contact with you through any of the specific channels after visiting your website, social media campaigns or engaging with some specific content that you might have published as part of your inbound lead generation strategy.

A Happy customer always drive referrals, and repeat sales.

This is what we believe in, and our inbound lead generation strategies are based on this philosophy.
Let’s work for you to generate quality leads.

Outsource Lead Generation

With us, you are at ease and focused. Have full control on your business
with guaranteed results.

Lead Generation

Inbound Lead generation is a daunting task for most of the business, and MSMEs in particular and we understand this.
Being a full-service digital marketing firm, we deploy experienced teams to work with your and build a robust inbound lead generation strategy around your business to attract high-quality leads and convert them into loyal customers.

The Strategy


We at Marketing Cafe follow a 4-Step Journey process to build a robust inbound lead generation strategy around your business. We adapt multi-channel touch-points to attract and engage prospects, convert and qualify them as leads and then close those leads into become your customer and finally the promoter of your business.

The Proces

Step 1

Attract strangers, Bring more visitors

As a first step, we build strategies to attract strangers (within your buyer personas) to your website, creating valuable contents that addresses their needs. Contents created can be in the form of articles, blog posts, landing pages, infographics, videos, e-books, case studies, reports & guides etc.,and are further promoted through various distribution channels like SEO, social media marketing, E-mail marketing, etc. to bring in more visitors to your website.
More the visitors coming to your website, the more are the chances of they becoming leads..
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Step 2

Convert visitors into prospects

We work on strategies to convert your website visitors into leads.When your website visitors starts engagement with you based on your contents published, they become your prospects. Learn More

Step 3

Qualify sales leads,Close more deals

We work on strategies to engage those sales qualified leads, that have been moved into the sales funnel, based on your defined goals and sales process, to close deals. Learn More

Step 4

Build relationships, Delight Customer

The final step is your customers should feel elated. Once a deal is closed, we work on strategies to building a strong customer relationship by connecting with your customers frequently, engage them though customer satisfaction surveys, solve their new problems, if any, nurture them by publishing quality content on a regular basis so that they become loyal customers and are pleased to recommend your product or service to their peers, naturally. Happy customers always drive referrals and repeat sales.

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